The Deep Dive

6 Jan

This video is seriously inspiring, again from my favourite design firm IDEO! The creative process behind design and design thinking is made a lot clearer with this show-&-tell. I like it that the object in question was the ubiquitous shopping cart, which falls in that same category as the shopping bag in terms of how common and ‘everyday’ it is. Before I dive into brainstorming and ideation of design concepts for the library bag, this is one powerful adrenaline shot for the coming creative work…..


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: