The Deep Dive

6 Jan

This video is seriously inspiring, again from my favourite design firm IDEO! The creative process behind design and design thinking is made a lot clearer with this show-&-tell. I like it that the object in question was the ubiquitous shopping cart, which falls in that same category as the shopping bag in terms of how common and ‘everyday’ it is. Before I dive into brainstorming and ideation of design concepts for the library bag, this is one powerful adrenaline shot for the coming creative work…..

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