The Book Bag goes live!

18 Jan

An object becomes alive through the warmth of our touch; the moist breath we breathe upon it; the soulful utilitarian/social/physical/emotional meanings we give to it; the day-to-day human-like interactions we have with it…


The fashion shoot for the Book Bag was great fun! First, let’s thank the photographer of the day, my sweetest girl:

Chief Photographer in rare pose


The location

The Food Republic food court at Suntec City, which is designed to the likes of a old 19th Century European library, was the perfect location for the shoot! I’d like to think that if the Book Bag is a spy, it’s secret hideout would be here. Why? Because one is in disguise as a library, another in disguise as a book – the square hole meets square peg situation!

Hahaha :D… ok ok cheesy humour aside (you might find that a lot here on ths blog…pardon the puns), see how the Book Bag comes alive through these ‘everyday’ shots (taken entirely on the iPhone 4 and various camera apps):

Vodpod videos no longer available.


Obviously you won’t be doing what I did for some of the shots (like ‘reading’ the Book Bag… duh!). But fun was the operating word here. And just how often could you have fun with a darn paper bag?! I hope this presents another level of head/heart/gut engagement with you, who might use it one day… and I hope you had as much fun playing with it as I did!



2 Responses to “The Book Bag goes live!”

  1. Lim Zhi-Hao, Adrian January 18, 2011 at 7:15 am #

    Hey Jason! Your book bag looks good! When does it go on sale? =)

    • Jason Leow January 18, 2011 at 11:19 pm #

      Thanks, mate! 🙂

      Nope this Book Bag is for a design contest organised by NLB. So nothing for sale here… BUT if it wins, then you may be seeing & borrowing this Book Bag in the Clementi library soon! 😉

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